An effective brand strategy is increasingly important in competitive markets. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your services and message from your competitors. Brand identity tells your customer who you are, who you want to be and who people perceive you to be. You can’t be all things to all people so when thinking about your brand strategy it should be focused on who your target customers are , what they want and what they need you to be.
ART DIRECTION – The management of the artistic and design elements of a project.
Art Direction isn’t just creating graphics or imagery. It is a complex process that takes time to imagine. Art direction unifies the vision of a business. The overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience.
With our over 20 years of experience in design , technology, branding and marketing we put together the best creative team to bring your vision to life. Whether you are seeking a full branding campaign across all media or you need solutions for certain sectors of your technology development we can work with you on creating the most effective tools to communicate your message woven across web, mobile, print and television .
FILM & PHOTOGRAPHY
When your target audience views your website, views your print and film campaigns, engages with your online advertising campaigns , mobile website etc. they are making an instant decision on the credibility of your company and what level of trust they will have based on the visual imagery and typography. This is your chance to create a specific reality that will influence your prospective customer that evokes an emotional response. Your vision will have an incredible impact whether your customer utilizes your products and services and plays a larger role in your branding across all platforms from web to mobile, print and television. Using relevant visuals to reinforce textual content will help deliver your message, increase engagement and drive online conversions.
We provide full web development and design, e-commerce, m-commerce, social media integration and SEO creating the most engaging experiences. Understanding that functionality,design and budget are likely the three most important factors for your business we work with you to identify what your goals are and match design needs, functionality needs and development needs to your budget. Working with a diverse list of clients from the Banking and Securities Industry to the Film & Entertainment Industry, Retail industry, Charitable Organizations & Non-Profits, Creative Industries and Independent Professionals we take on every level of work whether you need a full launch of your business to include brand identity, website design and programming, mobile applications, upgrades or a redesign to incorporate new products and services.
eCOMMERCE – online shopping solutions
There are many advantages to creating an E-Commerce website for your business, you can do business nationally and internationally, facilitate more profits for your business, faster processing time for payments, secure shopping for your customers, maintaining records becomes easier, your customers can access the website 24 hrs a day 7 days a week and customer service becomes streamlined.
Easily manage your products and have the ability to simply update new products, discontinue products and list out of stock merchandise along with updating pricing information and uploading images of new products. Manually add edit orders, reduce stock, send email invoices and view the history section when an order changes status. Each user has their own secure account section where they can add multiple shipping and billing addresses, review and track past and present orders, manage their personal details and change their password. By creating an e-commerce site that is secure and simple to use in functionality and design creates faster navigation through the website which leads to increased purchasing by your customers.
mCOMMERCE – mobile payment solutions
We build mobile applications for your business that create the opportunity to encourage more mobile customers to purchase products and services from your business. Delivering a text-message (SMS) right to current and potential customers at exactly the right moment, giving them a link to a mobile website/app right on the text itself, and that link takes them right to a shopping page where they can instantly check-out with their purchase after inputting the credit or debit card is mCommerce. Along with Mcommerce we build applications that encourage engagement with your brand allowing your customers and potential customers to participate, share and purchase utilizing loyalty programs and mobile ad campaigns
We build your charity/ non-profit organization customized cost effective mobile giving platforms allowing you to raise money through text message donations. Supporters of your cause send a text message to pledge their donation using a keyword & short code number. Your supporters can pledge any amount they wish or you can set fixed amounts for them to donate. Once you create a campaign, you can drive awareness via print, radio, television, online and social media advertising.
We offer complete integration of social media platforms on your website and mobile website and can customize and build all of your social media accounts and pages with streamlined design, calls to action, ad campaigns and guide you in producing creative content. The key is keeping this content fresh and interacting with your target audience.
The statistics illustrate the importance of social media and the potential impact social media could have on your company’s website traffic, leads, and sales. By strategically planning your social media campaigns your business can utilize social media platforms to develop your online reach, tell your story and share your content. Social Media gives you the opportunity to engage with your target audience in online conversations where they are spending so much of their time.
Every business with a website has the potential to get found by more customers online. The way to do this is through search engine optimization (SEO ) . SEO stands for “search engine optimization.” It is the process of getting traffic from the free, organic, editorial or natural listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
SEO is a very important part of your online success, however, if your website does not speak to your targeted audience, inform them, educate them and engage them with valuable relevant information to assist them in their buying process, all your SEO efforts to drive them to your website will be wasted. Your website must address their needs, clearly convey how their problems or objectives will be addressed with your products or services.
We work with you to determine the level of security your business website requires. Whether you are a large or small business we can advise you on the best solutions to ensure you are getting the level of support and security you really need at each stage of your business.
A dedicated web master can help you gain the best results from your website but many companies cannot justify a dedicated employee to fill this role. Retaining us to support you can provide the same benefits while bringing professional advice, cost and time savings to your business. You know the importance of your website but do not have the resources to keep it up to date we can take care of this for you and free your time to focus on your business.
After your site is built and your web site has gone live there are always things that can happen where you may need some extra help. Maybe there is a feature that you now need to add to bring more customers to your business. Maybe your traffic starts to get so big over night you need to load balance it quickly so it doesn’t slow down and you lose business. You may need a more customized back end system as your company grows or you may want to build a dedicated mobile app for your business. Whatever it is a website is a beginning and something that you keep enhancing and perfecting as you learn more about your customers and your target audience. So for continued support we are always available at our standard hourly rate if you need an immediate fix or addition, have an emergency situation or just want to do periodic updates.