BRANDING:-The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.*
An effective brand strategy is increasingly important in competitive markets. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your services and message from your competitors. Brand identity tells your customer who you are, who you want to be and who people perceive you to be. You can’t be all things to all people so when thinking about your brand strategy it should be focused on who your target customers are , what they want and what they need you to be.
Behavioral Science will tell you everything you need to know about your customer.
Branding your product becomes precise science and take all the guess work out of the equation.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command.
Defining your brand is like a journey of business self-discovery. It requires, at the very least, that you answer the questions below:
What is your company’s mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
We help you answer these questions and learn the needs, habits and desires of your current and potential customers . We make sure you are not relying on what you think they want but discovering through behavioral science what they really need from your business to ensure they develop a brand relationship.
*branding definition source: Entrepreneur.com