ART DIRECTION:- The management of the artistic and design elements of a project.
Art Direction isn’t just creating graphics or imagery. It is a complex process that takes time to imagine. Art direction unifies the vision of a business. The overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. Art direction determines visual elements used, what artistic style to use, and when to use motion.
The importance of incorporating art direction into your business means that all of your brand materials will translate desired moods, messages, concepts, and ideas into imagery, graphics, text and film to represent your company vision and match that with the consumer that you are targeting. During the brainstorming process we are engaged with our clients firstly with consumer driven data and then in imagining all aspects of telling the story of their business and how this story will cross over into web, mobile, print and social media.